They live in the Land of the Giants, surrounded by big-buck behemoths in the toughest division in baseball.
They finished 23rd in the big leagues in attendance last season, barely outdrawing teams like the Nationals and Royals. They came off a World Series dream season, hoping that this was how fans were made. And you know how many more paying customers they drew? A whopping 903 more a game. They couldn’t even average 20,000 fans a game for a World Series rematch against the Phillies. They drew 17,692 people for a September date with the Red Sox. They would have needed to pull in an extra 7,000 paying customers a night just to approach the major league average.
So no wonder owner Stuart Sternberg has already announced the Rays will be lopping payroll next year. No wonder Crawford is already practically being fitted for his new uniform in the Bronx. No wonder this team traded away Scott Kazmir last August while it was in the middle of a wild-card race. ”It’s just the world we live in,” says manager Joe Maddon. “It’s how it’s going to be every year. We want to win the World Series … but our peripheral vision has got to be on the future at all times.” And since that’s their world, the folks who run this team ought to join the circus — because they lead the league in juggling.
On the field, they’re one of the half-dozen best teams in baseball. But their window to win with this group expires before they flip the calendar to 2011. Off the field, they’re quietly pondering what they need to do to survive in a community where not even a World Series team has turned out to be a force magnetic enough to pull fans into their ballpark. So this is the unique vise they find themselves locked in — squeezed by the present and the future, by the Yankees and the Red Sox, by the white lines and the bottom lines. ”We don’t have to shoot the moon,” says team president Matt Silverman. “But a lot of things have to go right for us to be able to succeed. That’s the reality of 2010.”
OK, here’s another reality of 2010: The Rays have never had players like Crawford and Pena before. Ever. Oh, they’ve had stars before. But they’ve never had a player quite like Crawford. Drafted by this franchise 11 years ago at age 17, before the franchise had even won its first 100 games. Developed, nurtured, sculpted by this team into one of the most dynamic stars in baseball. Played his entire big-league career with the Rays. And now, almost surely, about to exit through a free-agent trap door — unless he gets traded first. And then there’s Pena. The Rays have imported future free agents before, too. But they’ve never had a player quite like this guy, either. Grabbed off the scrap heap three years ago, his career at rock bottom. Then turned everything around — not just his career but his new franchise along with it. And now, here he is at age 31, as popular and visible a face as this team has ever had, as he prepares to bolt for the free-agent auction house. Maddon talks regularly about how “I want to keep both these guys.” Friedman says all the speculation about the inevitability of losing them is “premature.” But how hard is it to see where this is heading?
This team can’t outbid the Yankees for Crawford. And Pena is a Scott Boras client. So nobody pretends not to hear their clock ticking. ”I’ve been here so long,” says Crawford, “it’s scary sometimes having to think of going to another place. … But at the same time, you have to grow up, and it’s part of growing up. You can’t be afraid. It’s like living with your parents your whole life. When it’s time to go out on your own, you can’t be afraid to take that first step.” Pena, meanwhile, admits he is already savoring what appear to be his final days with the only team where he has ever truly fit. ”I don’t take anything for granted,” he says. “Even that first year of my contract, I was at the point like, ‘Wow, bro. Appreciate this.’ And that’s my attitude every day. It’s not going to last forever. So cherish it. Enjoy it. Bring the best of you every day, ’cause that’s what it’s all about.” Pena and Crawford are two of the centerpieces of a team that is talented enough to make the Yankees and Red Sox sweat all the way to October. And both those men sense this particular group has a special, confident vibe that could make these Rays all the more dangerous. After the frustrations of last year’s third-place finish, this crew seems to have reconstructed its ’08 mojo. ”I think we were too demanding of ourselves last year,” says Pena. “And that’s not a good energy. I’d rather have this team just be relaxed, and expecting good things because we know we can. You see the difference? You don’t have to talk it, just know it. And I think this team is in that position this year.”
The Rays’ payroll compared to the payroll of the Yankees and Red Sox over the last three seasons. Note: MLB rank in parenthesis:
| Year |
Rays |
Yankees |
Red Sox |
| 2009 |
$63.3M (25) |
$201.4M (1) |
$121.7M (4) |
| 2008 |
$43.8M (29) |
$209.1M (1) |
$133.4M (4) |
| 2007 |
$24.1M (30) |
$189.6M (1) |
$143.0M (2) |
The Rays’ attendance compared to the attendance of the Yankees and Red Sox over the last three seasons. Note: MLB rank in parenthesis:
| Year |
Rays |
Yankees |
Red Sox |
| 2009 |
1.9M
(23) |
3.7M
(2) |
3.1M
(8) |
| 2008 |
1.8M
(26) |
4.3M
(1) |
3.0M
(10) |
| 2007 |
1.4M
(29) |
4.3M
(1) |
3.0M
(11) |
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